On Wednesday, Disney confirmed to Axios that it would allow political issue ads in addition to candidate ads on its streaming platform, Hulu. This change matters because Hulu has rejected political issue ads around guns and abortions from Democratic groups.
Hulu’s ad policies will align with those of Disney’s cable networks, such as ESPN and FX. This will permit issue and candidate ads to be shared as long as they align with Disney’s general ad requirements.
This news comes following a year of political challenges for Disney. Specifically, the company’s CEO faced backlash from employees after initially declining to speak up about Florida’s controversial “Parental Rights in Education” bill, which has now been signed into law.
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