NEWT:
I think The challenge for Republicans and independents is three quick things one to join a genuine majority. We have a project called americasnewmajorityproject.com. And we’ve spent four years now testing, for example parental rights is an 84% issue. So, you want to fight on issues where you have 8 out of 10 Americans already on your side. Second, we need really big solutions. People understand Baltimore city schools have 23 schools with not a single student, not 1 out of 20000 able to do math you need a pretty big change, not tiny change. Third, we have to communicate every day Reagan broke through, Rush broke through. In ’94, it’s fair to say, the contract we broke through. We have to hammer away two things. Biden represents corruption, coercion, and incompetence and we represent bringing all the rest of America together which is about 70 to 80% of the country in favor of various large solutions to enable us to survive the challenge of China. That choice has to be what 2024 is about.
NEWT:
If you look at what Zuckerberg did which is basically and astonishing technically legal but illegal in principle. $120 million for selective turn out gives you a sense of what Republicans are up against. Your opening monologue was exactly right. Here’s the problem. The Republican model focuses on campaigns. The democratic model focuses on votes. The republican consultants as a group are at least 20 years behind the times. Their models are wrong, they spend the money way too late, they do not understand the motion it what you have to do is get your vote out early, no who you’ve gotten out, focus on everybody else, and maximize turnout. I think we have a real problem because the Republican consulting class is both obsolete and frankly making so much money just doing cookie-cutter ads that they don’t have to think, and they do not have to adapt.
NEWT:
You now have consulting firms that are owned by companies in New York purely as investments. They don’t care about politics. They don’t care about candidates. I think frankly the Republican national committee should produce sort of a checklist that candidates and donors should both use. For example, if consultants aren’t going to spend the money early, don’t hire them. If they aren’t going to spend it intelligently, don’t hire them. If they aren’t going to focus on your campaign and give you unique ads? Don’t hire them. It’s that straightforward.
